First Canadian retailer of indie makeup.

Shop for indie makeup brands locally with no surprise duties.

  • SHIPPING FROM CANADA

    All orders ship from BC

  • NO SURPRISE DUTIES

    No extra fees upon delivery

  • NO PRE-ORDER WAIT TIME

    Only in-stock items

superior pigmentation and effortless blending

Introducing Blend Bunny Cosmetics

Meet the next indie brand launching in IFEELBEAUTIFUL. Blend Bunny Cosmetics is famous for its pigmented blendable mattes.

Machina eyeshadow palette by Blend Bunny

BLEND BUNNY COSMETICS

MACHINA

A sci-fi-inspired palette created from a mutual vision of the brand owner and her late father. The dual-sided colour story reflects robot intelligence and human emotions and consciousness.

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Stickly Sweet eyeshadow palette opened by Blend Bunny

BLEND BUNNY COSMETICS

Sickly Sweet

Pastel palette with a twist: cutesy vibes (ruffles and cupcakes) meet the dark side (tears and the blues). 24 mattes, 4 duochromes and 2 shimmers make up this sickly sweet colour story.

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grungy and spooky vibes

Introducing Wicked Widow

Wicked Widow is now available in IFEELBEAUTIFUL. This indie brand is well-known for its unique, spooky colour stories amplified by multichromes and duochromes.

Nightshade palette opened by Gourmande Girls

GOURMANDE GIRLS

Nightshade

A summer take on all things spooky, the palette is inspired by the poisonous nightshade plant. It combines dreamy duochromes and pigmented blendable mattes.

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Silent night palette opened by Gourmande Girls

Gourmande girls

Silent Night

Cozy winter colour story with festive pops of sparkly blues and yellows. The perfect balance of mattes and duochromes for everyday looks and party dazzle.

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More indie brands coming

Next indie brand is coming to IFEELBEAUTIFUL.ca soon - stay tuned for the announcements. If you have your favourite indie brands you'd like to see in IFEELBEAUTIFUL - please send us a message, we will love to hear your input.