First Canadian retailer of indie makeup.
Shop for indie makeup brands locally with no surprise duties.









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SHIPPING FROM CANADA
All orders ship from BC in 1-2 days
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NO SURPRISE DUTIES
No extra fees upon delivery
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NO PRE-ORDER WAIT TIME
Only in-stock items
Just in

Harvest of Souls eyeshadow palette

Galactic Visitor eyeshadow palette

Morally Grey eyeshadow palette

Smitten eyeshadow palette

Realm of Fairies eyeshadow palette

Basic Witch eyeshadow palette

Morally Grey highlighter

The Witch of the Wildflower eyeshadow palette

Mini Moth and the Moon Palette

Skin of a Killer highlighter
Best selling

Barely Basic eyeshadow palette

Evocative silk blush

Divination eyeshadow palette

Longing eyeshadow palette

Divination gloss balm

Ellis Atlantis 45 shade eyeshadow palette

Sickly Sweet eyeshadow palette

Blends eyeshadow palette

Harvest of Souls eyeshadow palette

Eye brush E06
Coming soon





Almost gone...

Just a Taste eyeshadow palette

Nightflower eyeshadow palette

Element 115 eyeshadow palette

Baked Blush palette

The Dollhouse eyeshadow palette

Graveyard Smash eyeshadow palette

Elixir mixing liquid

Nightshade eyeshadow palette

Lure eyeshadow palette

Ice Dragon eye brushes
More indie brands coming
Next indie brand is coming to I FEEL BEAUTIFUL soon - stay tuned for the announcements. If you have your favourite indie brands you'd like to see in I FEEL BEAUTIFUL - please send us a message, we will love to hear your input.
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Let customers speak for us
from 99 reviewsFirst of all, hats off to Adept for how they package their palettes, truly impressive. Shadows are gorgeous, shimmers are next level. Awesome colour story. If you're on the fence about this one, go for it! You won't regret it!! :)

Everything is great, my first order had a broken palette. Thankfully I had insurance which covered the broken palette, and the seller sent out another one right away, it arrived in great condition! :)

My go to eyeshadow for when i am on the run is yellows and oranges! The shimmers stunning too

Beautiful brushes, soft and nicely indented for your fingers. The coloured bristles stunning

I am a huge fan of Lethal Cosmetics and this palette didn’t disappoint and getting it hassle free from Ifeelbeautiful Canada icing on the bloodslide

Beautiful palette. Love the colours and the formula. It came securely packaged, which I appreciate.

Very nice shimmers and mattes. Beautiful palette, very good quality. Pigmented mattes and they blend well. If you are good at blending you can blend one of the mid tone matted and no lighter shade is needed. The shimners are not chunky or flaky which is very nice as I dont like the flakie texture. They are just very shimmery similar to Pat Mcgrath special shades.

My first from this brand, and it's not only stunning colors but beautiful quality.

My first, but definitely not my last, purchase from Gourmande Girls: impeccable quality and stunning color story.

Beautiful quality and formula that I expect and love from Ensley Reign!

It came with pan covers. I got the blue and green palettes. Not judging by the performance, this one looks prettier in person.

So glamorous. The colour are stunning!

Bold, bright colours, exactly what I was looking for in today’s sea of nudes. It doesn’t disappoint.
