First Canadian retailer of indie makeup.
Shop for indie makeup brands locally with no surprise duties.










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SHIPPING FROM CANADA
All orders ship from BC in 1-2 days
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NO SURPRISE DUTIES
No extra fees upon delivery
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NO PRE-ORDER WAIT TIME
Only in-stock items
Just in

Twilight x Glamlite Team Edward palette

Twilight x Glamlite Team Jacob palette

Twilight x Glamlite Wedding highlighter

Twilight x Glamlite Cullen lip kit

Wonka x Glamlite Wonka Bar palette

Strawberry Shortcake x Glamlite "Berrylicious" palette

Strawberry Shortcake Berry Sweet lip kit

Ghost Face Returns palette

Halloween II Knife Mirror

Tiff lip liner
Best selling

Barely Basic eyeshadow palette

Evocative silk blush

Divination eyeshadow palette

Cold Moon eyeshadow palette

Longing eyeshadow palette

Divination gloss balm

Beauty Below eyeshadow palette

Ellis Atlantis 45 shade eyeshadow palette

Harvest of Souls eyeshadow palette

Minka eyeshadow palette
Coming soon

Glaminatrix Cosmetics
Nearly Natural

Gourmande Girls
Call of the Sirens collection

Unearthly Cosmetics
New palettes and more

Unearthly Cosmetics
Menacing Metals

Bellabeautebar
Green Goddess collection

Almost gone...

Rich Romantic eyeshadow palette

Longing eyeshadow palette

Wildflower eyeshadow palette

Monk eyeshadow palette

The Witch of the Wildflower eyeshadow palette

Mini Moth and the Moon Palette

Flourish eyeshadow palette

Baked Blush palette

Ellis Atlantis Dimension blush palette

Avatar the Last Airbender: Suki Fan Brush
More indie brands coming
Next indie brand is coming to I FEEL BEAUTIFUL soon - stay tuned for the announcements. If you have your favourite indie brands you'd like to see in I FEEL BEAUTIFUL - please send us a message, we will love to hear your input.
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Let customers speak for us
from 125 reviewsBecoming my go-to place for indie brands. Professional and friendly staff. Packages are well packaged. Purchases are quickly dispatched and several delivery options are offered.
Swatches: Avatar Collection (Lethal) and Glow (ER)
Bedazzled. Ensley Reign hands down makes the best cool muted color stories of all indie brands I tried with impactful shimmers and easy to work with mattes. I swatched it next to the Warlock of the Woods palette from Dieverune, they go very well together. Same tonality. I already own Snow Moon, which gives an electric purple/blue look. This one looks prettier in person. I feel the shimmers formula has been updated on both palettes. Smaller palettes are also easier to deal with.

Looks pretty in person. An autumnal grungy colour story. Mattes swatched beautifully and effortlessly. Shimmers are sparkly but toned down, which I don't mind. I bought it for everyday use, and also because I enjoyed Amanda's vision of the palette. Got it with Harvest of Souls. Similar story but bolder and more saturated.

Similar theme to enchanted autumn but with more vibrant and impactful colours and shimmers. Mattes are easy to swatch. Shimmers' quality is what you expect from an indie brand, wet-looking, sparkly, and just sublime. Holochrome and murky colours stand out. Beautiful and bold.

First palette by Dieverune cosmetics. Beautiful muted colour story and quality upon swatching. Wish IFB carried the single shimmers too or if the palette was 3x4 and had an additional column with these shimmers.

I really like this eyeshadow pallet. The shimmers duo/multichromes are amazing and live up to the adapt hype. I’ve been reaching for daily ever since I received it. My gf bought it and loved it and we both like the same formula eyeshadows so I took the plunge and bought this. I really like this pallet and I’m able to do different looks daily and I’m yet to do the same look. This is a great pallet for the purple lovers out there

Beautiful palette, I’m glad I bought it. It literally has every look planned out and the shadows blend like a dream. If you like colourful or more neutral looks this one has it all. I would recommend this to all my friends and family! Love Love Love

First the colors are bright, and perfect. The wand itself does a great job. Be patient as unlike black it takes a few coats. Did a great job of making my lashes fuller, and longer

I am obsessed with highlighters. The glow, the sparkle. This has become one of my favs.

At first I thought it wouldn't be orange enough, but when on it's perfect. Not bright, but more earthy. The lipstick itself is wonderful. Not drying, you can actually see on the lipstick itself it is almost wet looking Plus the packaging is beautiful

Singe beauty blew it out of the water with this eyeshadow palette! The formula is stunning. Feels high end and it's worth every penny. My daughter has bad allergies and can't wear most eyeshadows but she can wear this palette! It has superior pigment, gorgeous shimmers and does not crease at all. Can't wait to see what she comes up with next!

The packaging always is impeccable 👌 and the color story is so beautiful 😍

This was my first ER palette and certainly not the last. The mattes are silky, soft, blend really well, the duochrome is very sparkly, not chunky. The multichrome shows more blueish /lavender on the lid. I’m also impressed by the quality and how polyvalent this color story is.
