First Canadian retailer of indie makeup.
Shop for indie makeup brands locally with no surprise duties.
-
SHIPPING FROM CANADA
All orders ship from BC in 1-2 days
-
NO SURPRISE DUTIES
No extra fees upon delivery
-
NO PRE-ORDER WAIT TIME
Only in-stock items
Just in
Dead Roses Volume 2 eyeshadow palette
Dead Roses highlighter
Diabla eyeshadow palette
Dream lip sparkle balm
Ocean Jewel eyeshadow palette
Dark Dreamscape eyeshadow palette
Crystallize eyeshadow palette
Pinky Promise eyeshadow palette
Succulent Dew eyeshadow palette
Dead Cute eyeshadow palette
Best selling
Evocative silk blush
Menacing Metals lipstick
Rotten eyeshadow palette
Lipliner
Evocative lip liner
Dream lip sparkle balm
Ellis Atlantis 45 shade eyeshadow palette
Ellis V2: The Garden of Stars shimmer eye & face palette
Blends eyeshadow palette
Longing eyeshadow palette
Coming soon
Almost gone...
Beauty Below eyeshadow palette
The SpongeBob Movie: 16 Hours Later setting spray
Green Goddess multichrome lip dewy gloss
Nightgown Opal Multichrome Loose eyeshadow
Tulip Dream eyeshadow palette
Peculiar Petals wetliner
Festive Elegance eyeshadow palette
Pillow Fight Opal Multichrome Loose eyeshadow
Eye brush E10
Mocha Moment eyeshadow palette
More indie brands coming
Next indie brand is coming to I FEEL BEAUTIFUL soon - stay tuned for the announcements. If you have your favourite indie brands you'd like to see in I FEEL BEAUTIFUL - please send us a message, we will love to hear your input.
Subscribe to our newsletter
Stay in the know about restocks, upcoming launches and sales.
Let customers speak for us
from 286 reviewsFast delivery to EU (Czechia) in one week! Also when i had to deal with customs the shops customer service was very nice a helpful. Would definitely recomment shopping here. There is very little alternative makeup available in my country, so I'm super greatful for the possibility to order here.
This is an amazing palette with great pigmentation. The shadows are quite long lasting and don't smudge easily. Love the colours and the shimmers/dualchromes are absolutely gorgeous! They are easy to work with and you can create many different looks with it.
Love this brush - I've never had the steadiest hand for eyeliner, but this is so easy! Very user-friendly.
Great primer for loose multichromes! Apply to the eyelid and let it dry down for a bit, add your multichrome toppers and they will not budge! I tend to get the occasional watery eye and both the primer and pigments lasted through that.
I also tried it as a lip color, however it felt a little too drying for my preferences. Still 5/5 stars for primer use!!
My first but definitely not my last purchase! Everything was smooth. The palette that I ordered was so securely packaged, so it arrived safe and damage free. Shipping was fast, and the tracking was accurate. I love that there are different shipping options to choose from.
This was my first purchase from I Feel Beautiful, and my first palette from Lethal Cosmetics. First of all, the palette is absolutely stunning, and the quality is amazing! Secondly, it was packaged really well for shipping. This won't be my last purchase!
I live shopping on this site, I know people always want a discount, but the savings on international shipping alone make using IFB a better deal 9/10, especially if you’re shopping from multiple brands.
So glad I tried this brand, the formula is so nice & effortless- I put it on par with Natasha denona, goes on easy and stays well
I had no problems. Easy to find what I was looking for. Love that you can get indie brands in Canada without having to pay what you'd normally have to pay for it to be shipped. The order is always processed and shipped out super fast. I have not had any problems shopping with them so I've never had to use customer service
The colour story is beautiful. The layout is perfect, inspires easy looks. The mattes blend like a dream, the shimmers so easy to use. The colour payoff is excellent. This easily became one of my favourite pallets.
Love this, keeps lips soft and beautiful color. Feels very smooth even with the sparkle, bought more colors 💖
Love this lip gloss, the color and shifting is stunning and it feels very comfortable on the lips. It's also a plumping gloss so keep that in mind, strong peppermint taste which is fine for me.
Love using this on the areas that I put on any shimmery eyeshadow, helps the shadow stay put and it looks better as well.
Thank you for adding the section for "notify me when available" and thank you for still packaging so protectively. It's wonderful to never have to worry when I order from you!
Such a beautiful palette! I love the color story, placement and design. Angie definitely hits the mark with this palette!