First Canadian retailer of indie makeup.
Shop for indie makeup brands locally with no surprise duties.









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SHIPPING FROM CANADA
All orders ship from BC in 1-2 days
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NO SURPRISE DUTIES
No extra fees upon delivery
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NO PRE-ORDER WAIT TIME
Only in-stock items
Just in

The Lord of the Rings x Glamlite Middle-Earth palette

The Lord of the Rings x Glamlite Eye of Sauron lip kit

Adventure Time: Candy Kingdom eyeshadow palette

Adventure Time blush

Adventure Time: Lady Rainicorn highlighter

Smokey Glam eyeshadow palette

Pixeled lip gloss

Adventure Time lip gloss

Adventure Time lip balm

Adventure Time: Jake makeup bag
Best selling

Evocative silk blush

Barely Basic eyeshadow palette

Divination eyeshadow palette

Menacing Metals lipstick

Cold Moon eyeshadow palette

Beauty Below eyeshadow palette

Divination gloss balm

Ellis Atlantis 45 shade eyeshadow palette

Harvest of Souls eyeshadow palette

Blends eyeshadow palette
Coming soon

Bellabeautebar
Ocean Jewel restock

Glaminatrix
8-piece eye brush set

Gourmande Girls
Mermaid Magic restock

Ensley Reign
Whispering Woods

Kryptein Cosmetics
Sunset Symphony

Glaminatrix Cosmetics
Sugar and Spice

Blend Bunny x Jordan Liberty
Masterclass

Kryptein Cosmetics
Burnt Forest restock

Unearthly Cosmetics
Mystery palette
Almost gone...

Just a Taste lip oil

Fighter eyeshadow palette

Strawberry Shortcake Berry Sweet lip kit

Barely Basic eyeshadow palette

All I Ever Wanted eyeshadow palette

The Witch of the Wildflower eyeshadow palette

Mini Moth and the Moon Palette

Baked Blush palette

Lins x Blend Bunny lashes

Avatar the Last Airbender: Suki Fan Brush
More indie brands coming
Next indie brand is coming to I FEEL BEAUTIFUL soon - stay tuned for the announcements. If you have your favourite indie brands you'd like to see in I FEEL BEAUTIFUL - please send us a message, we will love to hear your input.
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Let customers speak for us
from 146 reviewsSuper sleek, clear acrylic palette with *incredibly* strong magnets to keep it closed. Although I didn't attempt it, am pretty sure it could be dropped - with shadows in it - and they wouldn't budge. You will 100% need a magnetic wand/stick to insert /remove shadows. Get one, get three -- you'll be happy you did. I'll be getting another one for sure.

Shipping was fast, I live in a territory so I was very impressed. But let's focus on the freaking punch this eye shadow gives you. I'm not a makeup artist but I've used cosmetics daily for 26 odd years now... the colour I tried I knew immediately I messed up, it was too powerful in the transfer from pallette to eyelid. I ended up just lightly tapping my brush to the shadows to get the results I wanted, these are sensational. I'm very happy that I got the reds, pinks, and purples that I wanted and plus some bonus colours that I might not use as often. I love that they are all matte I do not like shiny and glimmery mica eyeshadows personally.
TLRD - I've been searching for a Canadian brand eyeshadow pallette with bold colours and for pallettes with variety. I kept coming back to this website. I am glad I took the plunge. Make sure to take off excess shadow before attempting to apply! The colour transfers to the extreme!

I was afraid when I bought this that it would be too dark for me. I'm quite fair. However, if you use fluffy brush and a light hand it works perfectly and still gives a beautiful glowing highlight. This product is not for you if you hate glitter in your highlighter! Although if you're interested in LotR you probably love it like I do. The golden highlighter has a bit of green in it but doesn't stand out on the face u less in direct sunlight. Obviously this also makes a beautiful eyeshadow. Packaging is awesome and I love the details on the mirror. Overall I am happy with my purchase. My only critique is it is a touch messy if you're not careful but that is me being super picky. Hope that helps!

I ordered four of these lipsticks (Ghostly, Dragonfly, Cherub and Frostbite). The first time I tried them, I was speechless! WOW! They have a very thin and non-sticky texture; they are very comfortable. You can't feel them on your lips. In addition, the shimmer effect is magnificent; having rather thin lips, I find that they really give the impression of having fuller lips. I also find their staying power quite good. Their packaging is also very qualitative and elegant! In short, it's a purchase that I don't regret at all!

Amazing sparkle, stays on for hours
Love it

I like it so much! The shadows are gorgeous . The palette is one of my favourite palettes. Cant wait to try them on!

I’m always scared of buying purples especially a whole palette worth. I know this brand is good quality and reliable. This palette was not different. The mattes are pigmented. The shimmers are beautiful. The payoff is amazing. The wasn’t much fallout. My shimmers didn’t crease too much. Overall if you think you want this palette. Just buy it. It’s amazing

Much more vibrant and fun in real life than I expected from photos. Also: the shimmer Sneak Attack (top right) looks like a pretty grungy purple here, but it actually shifts between violet and teal in real life. It's absolutely gorgeous and one of my new all-time favourite shades!

Such a fun colour story! I love having so many colour combinations to play around with, and I'm especially in love with the teal shimmer Lore.

I love how perfect these colours are for a Fighter character, from the armour-like metallic greys to the practical neutrals. I usually go for colourful eye looks rather than neutral ones, so I love how the shimmers add pops of fun while still being very much within the same colour stories as the mattes.

So much fun to play with! The greens and orange-browns are such perfect, foresty colours for a Ranger character. They look great for real life, and even more awesome, you can just imagine a Ranger wearing these colours as camouflage as they move through a forest.

This palette is a shimmery dream! Recommended!

Shear, shimmery and moist. Blue is not as intimidating as it looks. Also pale on my medium neutral olive skin. Best as a topper. Unearthly lipsticks are a pleasant surprise.

Very shimmery. Prettier than I thought since I don't typically go for pink-peach lipsticks.

Wow. Not as opaque as the reviews, which I don't mind. Very moist and the packaging is superior quality.
