First Canadian retailer of indie makeup.
Shop for indie makeup brands locally with no surprise duties.










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SHIPPING FROM CANADA
All orders ship from BC in 1-2 days
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NO SURPRISE DUTIES
No extra fees upon delivery
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NO PRE-ORDER WAIT TIME
Only in-stock items
Just in

Ranger eyeshadow palette

Green Goddess eyeshadow palette

Call of the Sirens eyeshadow palette

Menacing Metals lipstick

Murky Meadow eyeshadow palette

Shadowed Petal eyeshadow palette

Incandescent glowing blush

Green Goddess highlighter

Venus Euphoric Holo liquid eyeshadow

Carnival multichrome lip dewy gloss
Best selling

Barely Basic eyeshadow palette

Evocative silk blush

Divination eyeshadow palette

Cold Moon eyeshadow palette

Divination gloss balm

Beauty Below eyeshadow palette

Ellis Atlantis 45 shade eyeshadow palette

Harvest of Souls eyeshadow palette

Minka eyeshadow palette

Menacing Metals lipstick
Coming soon

SINGE Beauty
Agate Temptation

Unearthly Cosmetics
Just a Taste restock

Unearthly Cosmetics
Gargoyle restock

Lethal Cosmetics
Dexter restock

Bellabeautebar
New Smokey Glam

Glamlite
Rick and Morty restock


Almost gone...

All Done Up eyeshadow palette

Flying Fiddles eyeshadow palette

Flourish eyeshadow palette

Barely Basic eyeshadow palette

All I Ever Wanted eyeshadow palette

Rich Romantic eyeshadow palette

The Witch of the Wildflower eyeshadow palette

Mini Moth and the Moon Palette

Baked Blush palette

Strawberry Shortcake Berry Sweet lip kit
More indie brands coming
Next indie brand is coming to I FEEL BEAUTIFUL soon - stay tuned for the announcements. If you have your favourite indie brands you'd like to see in I FEEL BEAUTIFUL - please send us a message, we will love to hear your input.
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Let customers speak for us
from 135 reviewsMuch more vibrant and fun in real life than I expected from photos. Also: the shimmer Sneak Attack (top right) looks like a pretty grungy purple here, but it actually shifts between violet and teal in real life. It's absolutely gorgeous and one of my new all-time favourite shades!

Such a fun colour story! I love having so many colour combinations to play around with, and I'm especially in love with the teal shimmer Lore.

I love how perfect these colours are for a Fighter character, from the armour-like metallic greys to the practical neutrals. I usually go for colourful eye looks rather than neutral ones, so I love how the shimmers add pops of fun while still being very much within the same colour stories as the mattes.

So much fun to play with! The greens and orange-browns are such perfect, foresty colours for a Ranger character. They look great for real life, and even more awesome, you can just imagine a Ranger wearing these colours as camouflage as they move through a forest.

This palette is a shimmery dream! Recommended!

Shear, shimmery and moist. Blue is not as intimidating as it looks. Also pale on my medium neutral olive skin. Best as a topper. Unearthly lipsticks are a pleasant surprise.

Very shimmery. Prettier than I thought since I don't typically go for pink-peach lipsticks.

Wow. Not as opaque as the reviews, which I don't mind. Very moist and the packaging is superior quality.

"I’m very happy that I can purchase ENSLEY REIGN’s eyeshadow palettes directly in Canada. The Cold Moon eyeshadow palette is, in my opinion, the most beautiful and the most suitable for everyday use among their collections. The packaging during shipping was excellent. Thank you very much.

Becoming my go-to place for indie brands. Professional and friendly staff. Packages are well packaged. Purchases are quickly dispatched and several delivery options are offered.
Swatches: Avatar Collection (Lethal) and Glow (ER)
Bedazzled. Ensley Reign hands down makes the best cool muted color stories of all indie brands I tried with impactful shimmers and easy to work with mattes. I swatched it next to the Warlock of the Woods palette from Dieverune, they go very well together. Same tonality. I already own Snow Moon, which gives an electric purple/blue look. This one looks prettier in person. I feel the shimmers formula has been updated on both palettes. Smaller palettes are also easier to deal with.

Looks pretty in person. An autumnal grungy colour story. Mattes swatched beautifully and effortlessly. Shimmers are sparkly but toned down, which I don't mind. I bought it for everyday use, and also because I enjoyed Amanda's vision of the palette. Got it with Harvest of Souls. Similar story but bolder and more saturated.

Similar theme to enchanted autumn but with more vibrant and impactful colours and shimmers. Mattes are easy to swatch. Shimmers' quality is sublime: wet-looking, sparkly, and easy to apply. Murky colours stand out. My favourite quad is the purple. The two holochromes in the palette are hard to capture. Beautiful and bold. Fantasy Cosmetica has one of my favourite formulas for shimmers and I'm glad they keep their prices low.

I really like this eyeshadow pallet. The shimmers duo/multichromes are amazing and live up to the adapt hype. I’ve been reaching for daily ever since I received it. My gf bought it and loved it and we both like the same formula eyeshadows so I took the plunge and bought this. I really like this pallet and I’m able to do different looks daily and I’m yet to do the same look. This is a great pallet for the purple lovers out there

Beautiful palette, I’m glad I bought it. It literally has every look planned out and the shadows blend like a dream. If you like colourful or more neutral looks this one has it all. I would recommend this to all my friends and family! Love Love Love
