First Canadian retailer of indie makeup.
Shop for indie makeup brands locally with no surprise duties.
 
              
             
              
             
              
             
              
             
              
             
              
             
              
             
              
             
              
             
              
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            SHIPPING FROM CANADAAll orders ship from BC in 1-2 days 
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            NO SURPRISE DUTIESNo extra fees upon delivery 
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            NO PRE-ORDER WAIT TIMEOnly in-stock items 
Just in
 
                
              Come Play with Us eyeshadow palette
 
                
              Bizarre Botanicals eyeshadow palette
 
                
              UV IT! (clear UV) eyeliner
 
                
              Chroma Flik eyeliner
 
                
              Speckled Pen - freckle pen
 
                
              Seraph eyeshadow palette
 
                
              Rhnull eyeshadow palette
 
                
              Duochrome wet liner® - eyeliner
 
                
              Paisley Hoot eyeshadow palette
 
                
              Bizarre Botanicals Gloomy lip gloss
Best selling
 
                
              Menacing Metals lipstick
 
                
              Lipliner
 
                
              Evocative silk blush
 
                
              Divination eyeshadow palette
 
                
              Evocative lip liner
 
                
              Beauty Below eyeshadow palette
 
                
              Menacing Creams x Courtney Quarantine lipstick
 
                
              Ellis Atlantis 45 shade eyeshadow palette
 
                
              Blends eyeshadow palette
 
                
              Rotten eyeshadow palette
Coming soon
 
              
             
              
             
              
             
              
             
              
            Almost gone...
 
                
              Harvest Moon eyeshadow palette
 
                
              Menacing Creams x Courtney Quarantine lipstick
 
                
              Frozen Kiss eyeshadow palette
 
                
              Trapped highlighter
 
                
              Face brush F03
 
                
              Face brush F06
 
                
              Aura multichrome liner
 
                
              Eye brush E05
 
                
              Pastel Garden eyeshadow palette
 
                
              Druid eyeshadow palette
More indie brands coming
Next indie brand is coming to I FEEL BEAUTIFUL soon - stay tuned for the announcements. If you have your favourite indie brands you'd like to see in I FEEL BEAUTIFUL - please send us a message, we will love to hear your input.
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Let customers speak for us
from 220 reviewsAmazing colour story, from muted to vibrant, all matte shades that blend beautifully
 
  Not a fan of browns but I haaaad to with the name. Love the colors pigments it’s all wonderful and funny!
 
  I've been using this brush set for the last week, and so far I've been loving all of them!!! They're the perfect size for my deep-set hooded eyes, and I love how uniquely the bristles are cut. They also pick up shadow really well, and they're super soft on the eyes. The E06 is definitely my favorite for laying down shadow in the crease. So far they're a 10/10, and I'm already planning to pick up another set.
 
  I’m not the best at wearing lipstick consistently but secrets has been an obsession. It’s so comfortable to wear for an extended period of time. It is so flattering on my Casper-the-friendly-ghost complexion. It’s just a stunning formula and an amazing shade.
 
  This is my first time using an eyeshadow palette from Singe (and Indie palette in general!) and I am already in love. The formula is just so elegant and elevated, both mattes and shimmers. The creativity behind the colours is incredible, everything pairs beautifully and seamlessly together. Angie is definitely bringing colour back big time and making it super easy for neutral lovers like me to use and love some pops of colour!! I cannot recommend her brand enough:)
 
  If you like greens and golds, you will love this palette. 
The shimmers are so sparkly and beautiful.
 
  I got shade foggy. It’s a very long tube so great value for money.
 
  The brown liner stayed on very well. I love the stamp. Not cheesy at all.
 
  I love bellabeaute bar. This palette is stunning. Their shimmer shades are next level. One of my goals this year was to buy a bellabeaute bar palette and this is my fourth this year. Very happy to be able to purchase in Canada now.
 
  This is my fave bellabeautebar palette so far! It's beautiful, the shimmers are out of this world! I feel like their formula improves with every palette.
 
  Mattes are incredibly pigmented and shimmers super sparkly. Use the dark mattes sparingly as they are incredibly pigmented.
Came packaged super well. It could have gone through a natural disaster.
 
  I've only just started to dip my toes into indie shadows and these shadows have blown me away! The mattes are creamy and blend like a dream, while the metallic shades are soooooo twinkly and buttery! Even my husband compliments my eye looks when I use this palette. It's great for everyday or for more extreme looks. Super happy with my purchase and highly recommended this palette to anyone considering purchasing it.
 
  Amazing pigmentation and easy to use!! The color story is to die for 🤩
 
  It has all the colors I ever wanted. Have to say though not a fan of the design. The shimmers are better in person. Etherial Light has some pink in it. Golden Veil has a bronze shift to it. Twilight Waltz has a turquoise green shift that gives "wet eyes".
The light matte eyeshadows seems slightly less buttery and pigmented than the dark mattes. I dropped it once and only a part of the white broke a little. Some eyeshadows fell off and I decided to reorganize it and I love it! Its my first time with magnetic pan and the only eyeshadow palette I'll ever need.
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
