First Canadian retailer of indie makeup.
Shop for indie makeup brands locally with no surprise duties.
              
            
              
            
              
            
              
            
              
            
              
            
              
            
              
            
              
            
              
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SHIPPING FROM CANADA
All orders ship from BC in 1-2 days
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NO SURPRISE DUTIES
No extra fees upon delivery
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NO PRE-ORDER WAIT TIME
Only in-stock items
 
Just in
                
              Come Play with Us eyeshadow palette
                
              Bizarre Botanicals eyeshadow palette
                
              UV IT! (clear UV) eyeliner
                
              Chroma Flik eyeliner
                
              Speckled Pen - freckle pen
                
              Seraph eyeshadow palette
                
              Rhnull eyeshadow palette
                
              Duochrome wet liner® - eyeliner
                
              Bizarre Botanicals Gloomy lip gloss
                
              Bizarre Botanicals Melancholy lip mud
Best selling
                
              Menacing Metals lipstick
                
              Lipliner
                
              Evocative silk blush
                
              Divination eyeshadow palette
                
              Evocative lip liner
                
              Beauty Below eyeshadow palette
                
              Ellis Atlantis 45 shade eyeshadow palette
                
              Rotten eyeshadow palette
                
              Blends eyeshadow palette
                
              Dexter eyeshadow palette
Coming soon
              
            
              
            
              
            
              
            
              
            Almost gone...
                
              Lins x Glisten brush set
                
              Harvest Moon eyeshadow palette
                
              Frozen Kiss eyeshadow palette
                
              Trapped highlighter
                
              Face brush F03
                
              Face brush F06
                
              Aura multichrome liner
                
              Eye brush E05
                
              Pastel Garden eyeshadow palette
                
              Druid eyeshadow palette
More indie brands coming
Next indie brand is coming to I FEEL BEAUTIFUL soon - stay tuned for the announcements. If you have your favourite indie brands you'd like to see in I FEEL BEAUTIFUL - please send us a message, we will love to hear your input.
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Let customers speak for us
from 221 reviewsI’ve been a fan of singe beauty since the brushes launch. When Angie announced a neutral pallet I was instantly intrigued. In my opinion it’s just as pretty as the Makeup by Mario new Ethereal Eyes Nature pallet, and dare I say a better dupé.
The mattes in this pallet are so smooth and buttery and apply easily and are easily buildable. The shimmers glide on easily and on my mature eyes I haven’t experienced any creasing or patchiness. There is minimal kickback when applying this pallet and I’ve experienced minimal fallout when applying the shimmers. I apply shimmers duo/multichrome over a glitter glue to up the wow factor.
I definitely recommend this pallet to friends. This pallet and formula is easy to use for anyone from novice to MUA.
  Amazing colour story, from muted to vibrant, all matte shades that blend beautifully
  Not a fan of browns but I haaaad to with the name. Love the colors pigments it’s all wonderful and funny!
  I've been using this brush set for the last week, and so far I've been loving all of them!!! They're the perfect size for my deep-set hooded eyes, and I love how uniquely the bristles are cut. They also pick up shadow really well, and they're super soft on the eyes. The E06 is definitely my favorite for laying down shadow in the crease. So far they're a 10/10, and I'm already planning to pick up another set.
  I’m not the best at wearing lipstick consistently but secrets has been an obsession. It’s so comfortable to wear for an extended period of time. It is so flattering on my Casper-the-friendly-ghost complexion. It’s just a stunning formula and an amazing shade.
  This is my first time using an eyeshadow palette from Singe (and Indie palette in general!) and I am already in love. The formula is just so elegant and elevated, both mattes and shimmers. The creativity behind the colours is incredible, everything pairs beautifully and seamlessly together. Angie is definitely bringing colour back big time and making it super easy for neutral lovers like me to use and love some pops of colour!! I cannot recommend her brand enough:)
  If you like greens and golds, you will love this palette. 
The shimmers are so sparkly and beautiful.
  I got shade foggy. It’s a very long tube so great value for money.
  The brown liner stayed on very well. I love the stamp. Not cheesy at all.
  I love bellabeaute bar. This palette is stunning. Their shimmer shades are next level. One of my goals this year was to buy a bellabeaute bar palette and this is my fourth this year. Very happy to be able to purchase in Canada now.
  This is my fave bellabeautebar palette so far! It's beautiful, the shimmers are out of this world! I feel like their formula improves with every palette.
  Mattes are incredibly pigmented and shimmers super sparkly. Use the dark mattes sparingly as they are incredibly pigmented.
Came packaged super well. It could have gone through a natural disaster.
  I've only just started to dip my toes into indie shadows and these shadows have blown me away! The mattes are creamy and blend like a dream, while the metallic shades are soooooo twinkly and buttery! Even my husband compliments my eye looks when I use this palette. It's great for everyday or for more extreme looks. Super happy with my purchase and highly recommended this palette to anyone considering purchasing it.
  Amazing pigmentation and easy to use!! The color story is to die for 🤩