First Canadian retailer of indie makeup.
Shop for indie makeup brands locally with no surprise duties.










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SHIPPING FROM CANADA
All orders ship from BC in 1-2 days
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NO SURPRISE DUTIES
No extra fees upon delivery
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NO PRE-ORDER WAIT TIME
Only in-stock items
Just in

Green Goddess eyeshadow palette

Call of the Sirens eyeshadow palette

Menacing Metals lipstick

Murky Meadow eyeshadow palette

Shadowed Petal eyeshadow palette

Incandescent glowing blush

Green Goddess highlighter

Venus Euphoric Holo liquid eyeshadow

Carnival multichrome lip dewy gloss

Fun House multichrome lip dewy gloss
Best selling

Barely Basic eyeshadow palette

Evocative silk blush

Divination eyeshadow palette

Cold Moon eyeshadow palette

Longing eyeshadow palette

Divination gloss balm

Beauty Below eyeshadow palette

Harvest of Souls eyeshadow palette

Ellis Atlantis 45 shade eyeshadow palette

Minka eyeshadow palette
Coming soon
Almost gone...

Barely Basic eyeshadow palette

Strawberry Shortcake Berry Sweet lip kit

All I Ever Wanted eyeshadow palette

Rich Romantic eyeshadow palette

Longing eyeshadow palette

Wildflower eyeshadow palette

The Witch of the Wildflower eyeshadow palette

Mini Moth and the Moon Palette

Baked Blush palette

Lins x Blend Bunny lashes
More indie brands coming
Next indie brand is coming to I FEEL BEAUTIFUL soon - stay tuned for the announcements. If you have your favourite indie brands you'd like to see in I FEEL BEAUTIFUL - please send us a message, we will love to hear your input.
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Let customers speak for us
from 126 reviews"I’m very happy that I can purchase ENSLEY REIGN’s eyeshadow palettes directly in Canada. The Cold Moon eyeshadow palette is, in my opinion, the most beautiful and the most suitable for everyday use among their collections. The packaging during shipping was excellent. Thank you very much.

Becoming my go-to place for indie brands. Professional and friendly staff. Packages are well packaged. Purchases are quickly dispatched and several delivery options are offered.
Swatches: Avatar Collection (Lethal) and Glow (ER)
Bedazzled. Ensley Reign hands down makes the best cool muted color stories of all indie brands I tried with impactful shimmers and easy to work with mattes. I swatched it next to the Warlock of the Woods palette from Dieverune, they go very well together. Same tonality. I already own Snow Moon, which gives an electric purple/blue look. This one looks prettier in person. I feel the shimmers formula has been updated on both palettes. Smaller palettes are also easier to deal with.

Looks pretty in person. An autumnal grungy colour story. Mattes swatched beautifully and effortlessly. Shimmers are sparkly but toned down, which I don't mind. I bought it for everyday use, and also because I enjoyed Amanda's vision of the palette. Got it with Harvest of Souls. Similar story but bolder and more saturated.

Similar theme to enchanted autumn but with more vibrant and impactful colours and shimmers. Mattes are easy to swatch. Shimmers' quality is what you expect from an indie brand, wet-looking, sparkly, and just sublime. Holochrome and murky colours stand out. Beautiful and bold.

First palette by Dieverune cosmetics. Beautiful muted colour story and quality upon swatching. Wish IFB carried the single shimmers too or if the palette was 3x4 and had an additional column with these shimmers.

I really like this eyeshadow pallet. The shimmers duo/multichromes are amazing and live up to the adapt hype. I’ve been reaching for daily ever since I received it. My gf bought it and loved it and we both like the same formula eyeshadows so I took the plunge and bought this. I really like this pallet and I’m able to do different looks daily and I’m yet to do the same look. This is a great pallet for the purple lovers out there

Beautiful palette, I’m glad I bought it. It literally has every look planned out and the shadows blend like a dream. If you like colourful or more neutral looks this one has it all. I would recommend this to all my friends and family! Love Love Love

First the colors are bright, and perfect. The wand itself does a great job. Be patient as unlike black it takes a few coats. Did a great job of making my lashes fuller, and longer

I am obsessed with highlighters. The glow, the sparkle. This has become one of my favs.

At first I thought it wouldn't be orange enough, but when on it's perfect. Not bright, but more earthy. The lipstick itself is wonderful. Not drying, you can actually see on the lipstick itself it is almost wet looking Plus the packaging is beautiful

Singe beauty blew it out of the water with this eyeshadow palette! The formula is stunning. Feels high end and it's worth every penny. My daughter has bad allergies and can't wear most eyeshadows but she can wear this palette! It has superior pigment, gorgeous shimmers and does not crease at all. Can't wait to see what she comes up with next!

The packaging always is impeccable 👌 and the color story is so beautiful 😍
