First Canadian retailer of indie makeup.
Shop for indie makeup brands locally with no surprise duties.
-
SHIPPING FROM CANADA
All orders ship from BC in 1-2 days
-
NO SURPRISE DUTIES
No extra fees upon delivery
-
NO PRE-ORDER WAIT TIME
Only in-stock items
Just in
Come Play with Us eyeshadow palette
Bizarre Botanicals eyeshadow palette
Mei Pang x Blend Bunny full collection
UV IT! (clear UV) eyeliner
Bizarre Botanicals highlighter
Chroma Flik eyeliner
Peculiar Petals wetliner
Speckled Pen - freckle pen
Seraph eyeshadow palette
Rhnull eyeshadow palette
Best selling
Menacing Metals lipstick
Lipliner
Evocative silk blush
Divination eyeshadow palette
Evocative lip liner
Beauty Below eyeshadow palette
Menacing Creams x Courtney Quarantine lipstick
Longing eyeshadow palette
Ellis Atlantis 45 shade eyeshadow palette
Blends eyeshadow palette
Coming soon
Almost gone...
Tones of Turd eyeshadow palette
Bizarre Botanicals highlighter
Harvest Moon eyeshadow palette
Peculiar Petals wetliner
Menacing Creams x Courtney Quarantine lipstick
Poison Garden eyeshadow palette
Frozen Kiss eyeshadow palette
Trapped highlighter
Face brush F03
Face brush F06
More indie brands coming
Next indie brand is coming to I FEEL BEAUTIFUL soon - stay tuned for the announcements. If you have your favourite indie brands you'd like to see in I FEEL BEAUTIFUL - please send us a message, we will love to hear your input.
Subscribe to our newsletter
Stay in the know about restocks, upcoming launches and sales.
Let customers speak for us
from 218 reviewsNot a fan of browns but I haaaad to with the name. Love the colors pigments it’s all wonderful and funny!
I've been using this brush set for the last week, and so far I've been loving all of them!!! They're the perfect size for my deep-set hooded eyes, and I love how uniquely the bristles are cut. They also pick up shadow really well, and they're super soft on the eyes. The E06 is definitely my favorite for laying down shadow in the crease. So far they're a 10/10, and I'm already planning to pick up another set.
I’m not the best at wearing lipstick consistently but secrets has been an obsession. It’s so comfortable to wear for an extended period of time. It is so flattering on my Casper-the-friendly-ghost complexion. It’s just a stunning formula and an amazing shade.
This is my first time using an eyeshadow palette from Singe (and Indie palette in general!) and I am already in love. The formula is just so elegant and elevated, both mattes and shimmers. The creativity behind the colours is incredible, everything pairs beautifully and seamlessly together. Angie is definitely bringing colour back big time and making it super easy for neutral lovers like me to use and love some pops of colour!! I cannot recommend her brand enough:)
If you like greens and golds, you will love this palette.
The shimmers are so sparkly and beautiful.
I got shade foggy. It’s a very long tube so great value for money.
The brown liner stayed on very well. I love the stamp. Not cheesy at all.
I love bellabeaute bar. This palette is stunning. Their shimmer shades are next level. One of my goals this year was to buy a bellabeaute bar palette and this is my fourth this year. Very happy to be able to purchase in Canada now.
This is my fave bellabeautebar palette so far! It's beautiful, the shimmers are out of this world! I feel like their formula improves with every palette.
Mattes are incredibly pigmented and shimmers super sparkly. Use the dark mattes sparingly as they are incredibly pigmented.
Came packaged super well. It could have gone through a natural disaster.
I've only just started to dip my toes into indie shadows and these shadows have blown me away! The mattes are creamy and blend like a dream, while the metallic shades are soooooo twinkly and buttery! Even my husband compliments my eye looks when I use this palette. It's great for everyday or for more extreme looks. Super happy with my purchase and highly recommended this palette to anyone considering purchasing it.
Amazing pigmentation and easy to use!! The color story is to die for 🤩
It has all the colors I ever wanted. Have to say though not a fan of the design. The shimmers are better in person. Etherial Light has some pink in it. Golden Veil has a bronze shift to it. Twilight Waltz has a turquoise green shift that gives "wet eyes".
The light matte eyeshadows seems slightly less buttery and pigmented than the dark mattes. I dropped it once and only a part of the white broke a little. Some eyeshadows fell off and I decided to reorganize it and I love it! Its my first time with magnetic pan and the only eyeshadow palette I'll ever need.
I was looking for more precise brushes and I love L01 and L04. Great and varied eyeshadow brush set. Would be perfect if it had an eyeliner brush too, otherwise good quality.
I am a huge fan of this formula! The pigment is amazing and I love this glow that comes with it!