Licensed makeup is usually weak on formula. When a brand pays for the rights to a film, show, or character, the IP is the selling point. The shadows inside tend to be generic mattes in a themed package.
Indie brands do it differently, and Lethal is one of the brands that truly stand out in this space. The Berlin indie has signed five licensed lines since 2024:
- Adventure Time
- Avatar: The Last Airbender
- Dexter
- The Conjuring
- The SpongeBob Movie
Each of these is a full curated collection of 8 to 18 products, built around the eyeshadow palette as the crown jewel and rounded out by themed lip products, primers, highlighters, liners, brushes, and accessories depending on the line. The eyeshadow palettes are the focus of this guide, with notes on what else lives in each collection.
Most of these are hard to get in Canada through the brand directly: expensive international shipping, long delivery timeframes, and high, unpredictable customs and brokerage fees on top. We carry all five lines, shipped from British Columbia in 1-2 days.
What makes a Lethal licensed palette different from the usual movie-tie-in
Licensed beauty has two traps. The first is the IP-first trap: the palette is a piece of merch with eyeshadow inside, the colour story matches the property, and the formula is whatever the brand already had in production. The second is the cohesion trap: the colour story has to fit the IP, which means it can pull the palette away from anything wearable, leaving you with a collectible item you do not actually use.
Lethal works around both. Their non-licensed palettes (Black Spring, Serpentine, Spellcraft) lean on dense mattes, reflective metallics, and multichromes that shift visibly. That same formula stack carries into the licensed lines, so a Conjuring matte performs like a Black Spring matte. The cohesion problem they handle through curation: each licensed palette is built around a usable IP-inspired colour story first, with the IP referenced additionally through shade names and packaging rather than forced into each colour selection.
The result is a category Lethal does well: licensed palettes you can actually wear, not just collect.
The Lethal licensed palettes we carry
Adventure Time: Candy Kingdom
Adventure Time: Candy Kingdom eyeshadow palette - Lethal - $82 CAD
A 24-pan palette inspired by the Candy Kingdom from Adventure Time, the show's pastel-saturated central setting. The colour story leans into pastels but is anchored by highly pigmented bright mattes and a mix of duochromes and trichromes that shift visibly in changing light. This is the most technically interesting pastel palette Lethal has made, and one of the most technically interesting pastels in indie generally. Pastel mattes are difficult to formulate because pigment loads are naturally lower; Lethal's binder system is dense enough that the lighter shades go down true to the pan rather than chalky. Part of the broader Adventure Time x Lethal collection, which includes liquid liners, lip products, blush, and accessories.
The Conjuring
The Conjuring eyeshadow palette - Lethal - $80 CAD
12 shades of stormy mattes, reflective metallics, and a holochrome. An official collab with the Conjuring horror franchise: every shade is tied to a story beat, from the stages of demonic possession to the infamous Occult Museum. The lenticular cover reveals the haunted tree from the first film, with Bathsheba's gallows appearing at an angle. Reviewer consensus around this palette consistently calls out the density of the dark mattes and the reflective quality of the metallics. If you have looked at indie goth palettes before and been put off by fall-out on the cheeks, this is the one that addresses that problem directly. Part of the larger Conjuring x Lethal collection, which adds lipsticks in Annabelle's Curse and Valak's Vengeance, a Music Box highlighter that shifts peach to champagne, and themed eyeliners.
Dexter
Dexter eyeshadow palette - Lethal - $93 CAD
11 pans designed as a replica of Dexter's blood slide box, down to the wood pattern and latch closure. Each pan carries the same dimensions as a blood slide and features a small blood drop imprint at centre. The colour story splits into two halves: warm reds for blood, cool silvers and greys for Dexter's tools and night work. The two halves meet in the middle at Trinity, a snow-white metallic flecked with red speckles, a nod to Dexter's day job as a blood spatter analyst. A mix of mattes and metallics. This is the most collector-leaning palette in the lineup, but the formula is fully wearable. Part of the Dexter x Lethal collection, which includes lip products, a Luminol highlighter, and themed brushes.
The SpongeBob Movie
The SpongeBob Movie eyeshadow palette - Lethal - $80 CAD
A 15-pan palette built around the new SpongeBob film, Search for SquarePants. The colour story is oceanic and bold: matte yellows, greens, and blues alongside duochromes and multichromes that shift dimensionally. The brightest, most playful of the licensed lineup, and the closest Lethal has come to a saturated tropical colour story since the Avatar Water palette. Creator reviews consistently call out the matte pigmentation as standout and the shimmers as multi-dimensional. Part of the SpongeBob Movie x Lethal collection, which adds jelly stick blushes and highlighters, scented lip glosses, a vegan brush set, themed blotting papers, and a glow-in-the-dark makeup bag.
Avatar: The Last Airbender (the four-nation collection)
The Avatar collab is structured differently from the others: four 9-pan palettes, one for each of the four nations from the series. They share a price point ($47 CAD each) and a formula stack of pigmented mattes, metallics, and a multichrome or duochrome per palette, but the colour stories diverge sharply. This is the easiest licensed line to recommend to someone who wants a tightly focused colour palette rather than a 15-to-24-pan all-rounder.
- Air palette - $47 CAD - Air Nomad golds, reds, and sky blue. Mattes, metallics, and a duochrome.
- Fire palette - $47 CAD - Fire Nation reds, oranges, and golds across matte, metallic, and multichrome finishes.
- Water palette - $47 CAD - Water Tribe blues and silvers. Currently sold out; tap Notify Me on the product page to hear if it comes back.
- Earth palette - $47 CAD - Earth Kingdom greens across pea soup, forest, moss, and a sharper jade. Creator Battybean called this one a "monochromatic palette done right" because of the range of greens; if you like green-dominant colour stories, this is the easiest entry point in the Lethal lineup. Currently sold out; tap Notify Me on the product page to hear if it comes back.
Browse the full Avatar x Lethal collection for the matching liner sets and other companion products.
Consider ordering with your licensed palette
Alchemy eye primer - Lethal - $20 CAD
Comes in three variants: Opus Magnum (black), Chrysopoeia (transparent), and Prima Materia (white). The primer is from the same brand as the palettes, made to Lethal's vegan, PETA-certified standard, and the right variant depends on what kind of look the palette is built for.
- Opus Magnum (black) for Conjuring, Dexter (cool side), and dramatic night looks. A black base deepens dark mattes and intensifies the duochrome shift.
- Prima Materia (white) for Candy Kingdom and SpongeBob. A white base amplifies pastel and bright shades rather than neutralizing them.
- Chrysopoeia (transparent) for the Avatar lineup and any palette where you want true-to-pan colour without a base bias.
All three Alchemy variants are currently sold out. Tap Notify Me on the product page to hear when they come back. In the meantime:
Shimmer Stay eyeshadow primer potion - Bellabeautebar - $17 CAD
A clear-applying primer that works as a base for both pressed shadow and loose pigment. Bellabeautebar's own use case: helping flakier shimmer shadows stay put without scattering, which makes it a strong pairing for the multichrome and metallic shades across the Lethal licensed lineup. Clear formula, so it does not bias the colour either way.Β
How to pick the right one for you
If you want the widest colour range in one palette: the Adventure Time: Candy Kingdom is the broadest, with 24 pans across mattes, duochromes, and trichromes. It is also a rare licensed palette built around a serious pastel formula rather than the IP-first formulas pastel collabs usually deliver.
If you want dark, moody, and wearable: The Conjuring. The mattes are the densest in the licensed lineup.
If you want bright and saturated: The SpongeBob Movie. Highly pigmented mattes paired with multi-dimensional shimmers, in the brightest colour story of the lineup.
If you want a focused 9-pan palette with a specific colour story: pick the Avatar palette for the nation whose colour story matches your wardrobe. Earth for greens, Fire for warm reds and golds, Air for cool neutrals with a duochrome, Water for cool blues and silvers.
If you want a collector's piece that is also a real palette: Dexter. The blood slide casing is the most physically committed packaging in the licensed lineup, and the formula does not sit behind the artwork.
A note on availability
Indie production runs are typically small, and licensed collabs especially so. Restocks depend on contracts with the IP holders, which means timelines are less predictable than for a brand's in-house lines. Some of the Avatar palettes already cycle through stock periodically; the Conjuring and Dexter palettes are tied to their respective film and show contracts. If a palette you want is in stock and you have been considering it, it is worth not waiting. If it is sold out, tap Notify Me on the product page.
All orders ship from Beautiful British Columbia. Canadian customers pay no customs fees. We ship with tracking.