A big delivery week. Three new palettes, a lip collection, and new lashes join the lineup today, alongside restocks across Singe Beauty, Glaminatrix Cosmetics, and Unearthly Cosmetics. Leading the lineup: Singe Beauty's 20-pan The Huldra, Glaminatrix's re-released Into the Night, and the cool-toned Hardware collection by Unearthly.
The Huldra eyeshadow palette - $74 CAD The new 20-pan from Singe Beauty, the brand by creator Angelica Nyqvist. Inspired by the Huldra of Nordic folklore, a forest spirit said to draw hunters deep into the trees: earthy neutrals, mossy greens, muted plums, and golden sparkles across blendable mattes, shimmers, multicoloured sparkle shades, and a multichrome.
The launch coverage has been hard to miss. @makeup.just.for.fun reviewed the velvety mattes and super smooth shimmers and is confident it will be one of her absolute top picks of the year. @noopur_makeup adores the colour story and found the mattes built up incredibly easily in swatches, with fine-particle shimmers that still read sparkly. @glamsmitty noted the formula feels consistent with the brand's other palettes.
The looks followed quickly: @battybean_ built a grungy smoky eye from the mossy greens and purples, @s.andromedae has been running monochromatic olive editorial looks with it, and @angeschka herself demonstrated a sultry smoky eye with the palette and the new half lashes.
Half lashes - $19 CAD Also new from Singe Beauty, launched alongside The Huldra. Half lashes sit on the outer corner of the eye for lift and definition without committing to a full strip: faux mink, vegan and cruelty-free, hand-crafted, and reusable up to 15 times with care.
Three styles to choose from: Stealth Wealth for natural, lightly flared volume; Office Siren for dramatic criss-crossed volume; and Whimsigoth for a wispy clustered look on a clear band. The collection box - $43 CAD has all three. @angeschka finished her smoky Huldra eye with the Office Siren pair, and @s.andromedae used the lashes in a neon green double-wing look.
Into the Night eyeshadow palette - $85 CAD Glaminatrix's after-hours colour story, freshly re-released by the brand and in our lineup for the first time. Neon lights, city streets after dark, and the kind of magic that only shows up once the sun goes down.
Twelve pans run from glowing neons and smoky mattes to dazzling metallics and multidimensional sparkles, with shade names to match: Neon Lights, After Dark, On the Rocks, Top Shelf, Nightlife. Built for sultry everyday glamour or vibrant, head-turning artistry.
Silent but Deadly eyeshadow palette - $90 CAD After the unexpected success of the poop-themed Tones of Turd, Glaminatrix kept the April Fools tradition going.
Fifteen pans of airy pastels and bright tones with deep grounding shades for contrast: smooth mattes, high-impact shimmers, and dimensional shifts. Balanced, versatile, and surprisingly wearable for something inspired by a fart.
The Hardware collection Unearthly Cosmetics built a five-piece collection around cool greys and liquid metal: the Chrome Menacing Metal lipstick - $34 CAD, the Concrete Menacing Cream lipstick - $32 CAD, the Steel Satin Sorcery liquid lipstick - $26 CAD, the Gunmetal Ghoul Glaze lip gloss - $23 CAD, and the Mercury Menacing Metal liquid eyeshadow - $12 CAD.
@s.andromedae swatched the full set: the four lip products are existing Unearthly formulas in new cool-toned shades, while Mercury is a new water-based liquid eyeshadow that sets quickly, feels extremely lightweight, and the sparkle is unreal. She also wore Concrete as the most perfect neutral lip in a graphic blue-and-purple look.
@elliestarr_makeup found Mercury leaves a gorgeous scattered sparkle when tapped out and dries down comfortably, and called the Gunmetal gloss stunning. @battybean_ swatched all four lip shades side by side.
More restocks today: from Singe Beauty, the Galactic Visitor, Paisley Hoot, Agate Temptation, and Succulent Dew palettes are back, along with Evocative lip liners, Evocative silk blushes, and a refill of brushes and sponge sets. From Glaminatrix, the fiery Bonfire and the original Tones of Turd are back in stock. And from Unearthly, the Menacing Creams x Courtney Quarantine lipsticks, Winter Menacing Metals, and the Shattered Snowfall winter mystery bundles have returned.
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