Evocative lip fluff

A moussey matte liquid lipstick that does not completely dry down, so it stays comfortable, does not crack and wears off gradually without leaving a hard lip line. Sheer it out or build it up, with or without liner. It is scented, sweet like fruit and cake batter.

Nine shades, each named for a candy: neutrals on a spectrum from a light cool beige through caramels, plus a greyish taupe, mauves and pinks, a wearable orange and a wearable red. That red, Tenacious Taffy, sits very close to Radical Rosewood in the Evocative lip liner range.

As seen on:

• Karen Harris - Lip swatches of every shade and two looks.
• Angelica Nyqvist - Launch video with swatches and two looks.
• Heather Austin - Bare-lip swatches and a look with Noble Nougat.
• Hayden Haunts - Lip swatches of four shades.
• battybean - Get ready with me wearing Cheerful Chocolate.